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Okay, I’m sitting here in a dispatch office at a transportation company and I overhear part of a conversation “It’s not going to be long that there won’t be any truck drivers left and shipping will pretty much come to it’s knees. Everything will stop moving”

The reference here is to following the “cheap freight” model. After deregulation of the freight industry, the rates started to plummet. Everyone was undercutting to get business. But it ends up being a card house that collapses on itself. The biggest cut that affects the industry is  to the people that are getting paid to perform the work.

Soon after the companies figure they have to do more volume to make money, burnout among their employees sets in. In order for a long haul trucker to make a living, he has to be working almost nonstop. There are exceptions with in-house transportation, but, they are still exceptions.

Do you want a job with a lot of work and little pay? Boy, have I got an opportunity for you!

The transportation industry is an example of where underbidding and slim-to-none profit margins are doing nothing but shooting holes in your row boat. The big problem out there is people are willing to work under these same conditions as a photographer just to “Turn Pro”. They don’t realize what they are doing to the industry as a whole and that’s where the problem is. They might be photographers, but they’re definitely not business people.

It’s a real dangerous road to go down. And where the Studio Owners have seen this mentality take over with the advent of more digital shooters, it’s scary to think that this model actually will get to a tipping point before the masses bail and leave the career photographers and studio owners to piece it back together.

In transportation there was a saying among owner operators, “Say no to cheap freight”. More than ever we need photographers to take a stand and “Say no to cheap rates”.

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